Discussion on RASNA
Venue: My house in Bangalore
Topic: What went wrong with Rasna?
Participants: Boilal, Ravi, Sriram and Vipin
Catalysts: 12 KF bottles, some chicken kabab, A Quarter Vodka and Half bottle Whisky
Duration: 1130pm to 6 am on Saturday Nite
Victims: My houseowner and neighbours
Interesting part of the discussion was that we were able to discuss the issue in detail. Some of the observations made were:
1. Difficulty in preparation; availability
2. Coming of big players like Pepsi/coke which flooded the media and market
3. Used for parties
4. Still known as kids drink
Major competition from Cola
Strategy suggested in the end:
1. Attack Cola on healthiness of drinks (tough one)
2. Come up with easy to use product
3. Resolve supply chain issues; make your product available.
Topic: What went wrong with Rasna?
Participants: Boilal, Ravi, Sriram and Vipin
Catalysts: 12 KF bottles, some chicken kabab, A Quarter Vodka and Half bottle Whisky
Duration: 1130pm to 6 am on Saturday Nite
Victims: My houseowner and neighbours
Interesting part of the discussion was that we were able to discuss the issue in detail. Some of the observations made were:
1. Difficulty in preparation; availability
2. Coming of big players like Pepsi/coke which flooded the media and market
3. Used for parties
4. Still known as kids drink
Major competition from Cola
Strategy suggested in the end:
1. Attack Cola on healthiness of drinks (tough one)
2. Come up with easy to use product
3. Resolve supply chain issues; make your product available.
posted by coolsun @ 7:10 AM
2 Comments:
At 10:52 AM,
Kaps said…
You put a night out to discuss Rasna? Can't believe it. Hope u guys had fun. Where r u staying these days?
At 6:46 AM,
coolsun said…
Hi Kaps
Me staying in koramangala, but not at aradhaya's house. A house very near to koramangala club..
But may be shifting very soon.. having lot of fights with house owner..
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